Building a Knowledge Driven Organization This is the first book to focus on the people side of knowledge management--what it takes to get emp... |
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Customize the Brand: Make it more desirable and profitable This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a... |
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Macroeconomics Essentials What do we want our students to be able to do upon completing an introductory course in macroeconomi... |
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Marketing Management (12th Edition) This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between m... |
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