Building a Knowledge Driven Organization
This is the first book to focus on the people side of knowledge management--what it takes to get emp... |
| |
Customize the Brand: Make it more desirable and profitable
This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a... |
| |
Macroeconomics Essentials
What do we want our students to be able to do upon completing an introductory course in macroeconomi... |
| |
Marketing Management (12th Edition)
This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between m... |
| |
